Dr Jawad El Rabbaa
LEGAL STUDIES UNIT COORDINATOR & REPRESENTATIVE OF THE RESEARCH TEAM ON POLICIES AND STANDARDS
Marketing is used to create the customer, to keep the customer and to satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management – the other being Innovation. Other services and management activities such as Operations (or Production), Human Resources, Accounting, Law and Legal aspects can be “bought in” or “contracted out”.
